Gone are the days when revenue management, sales, and marketing could work independently to achieve sustainable growth for your hospitality company.
Marketing doesn’t have the time or resources to prove
(or disprove, for that matter) the success of their initiatives.
Our Mission
Vision
Our purpose is to help hospitality companies make profitable progress. We do that by sticking to our core values. They don’t change from time to time. They’re the essence of our company and the backbone of our promise to you.
We optimize in every area
even the areas that you didn’t know existed for growth.
We dig in and drive results
so you can understand how or why you reached those results and how to continually improve your performance.
We develop potential
that lives within all your departments and is just waiting to be unleashed.
We make an impact
by working with your team, bringing them closer together, and aligning their common goals.
We unearth possibilities
because all the opportunities you’re missing add up to missed profitability.
We find a better way
and don’t settle for the status quo. We find a better way to make your business streamlined, efficient, and profitable.
We stand out
through our forward-thinking approach to revenue management which sets us apart, while making our clients stand out too.
As a ThinkUp Founding Partner and CEO of its partner company, Total Customized Revenue Management, Lily Mockerman takes a visionary approach to revenue management in the hospitality industry, focusing on her clients’ path to profitable progress and sustainable legacies.
Lily uses her 15+ years of experience and in-depth knowledge of the competitive landscape to provide hands-on, customized guidance to her clients. She balances high guest satisfaction ratings and operating costs while delivering growing revenue margins that continually show a high-profit return.
With strong analytical skills and experienced foresight, Lily knows the ins and outs of the top hotel management systems and expertly creates vision and strategy for her clients and team.
She has a Bachelor of Science degree in Hotel Management from Johnson & Wales University and has held several positions with independent full-service, boutique, and resort hotels. Lily has also worked with major brands, including Starwood Hotels & Resorts,
Best Western Hotels & Resorts, Hilton Hotels, Marriott International, IHG and Hyatt, and various hotel management companies.
In her previous roles, Lily worked in Operations, with positions in Rooms Management and Food & Beverage, giving her a thorough understanding of how both the sales and revenue departments impact hotel operations.
In recognition of her commitment to providing exemplary service, the Hospitality Sales and Marketing Association International (HSMAI) Arizona Chapter named Lily 2015 Revenue Management Professional of the Year.
As a Founding Partner for ThinkUp, and in her role as Executive Director of Strategy for its partner company, Total Customized Revenue Management, Kathryn Baker helps her clients with a wide variety of revenue management and profitability optimization needs.
Since starting in the revenue management industry as it was emerging in the 1990s, Kathryn has spent time consulting on both new developments and existing projects companies ranging from small properties to luxury full-service, multi-unit resorts. Her previous projects include revenue management oversight on behalf of hotel asset managers, strategic property assessments, training and mentoring, and establishment of the revenue management discipline, transition management, and ongoing monitoring of property revenue management.
Kathryn has been instrumental in introducing Revenue Management as a culture and discipline to multiple properties across a variety of high-profile hospitality companies, including Intrawest Corporation and Starwood Hotels. She was also part of the opening team for the flagship W Hotel New York, achieving a 100% RevPAR within five months of full inventory availability.
Kathryn works today to elevate ThinkUp’s role as the premier provider of profitability optimization by directing the approach and strategies used for all independent properties.
SUCCESSFUL HOSPITALITY COMPANIES THAT THINK UP
“Working with the team was the best decision we made during our transition from a branded
hotel to an Independent. Lily and her team were easy to work with and met all of their deadlines
with ease. Their knowledge and experience proved vital for us. We will definitely be using their
services in the future.”
Chances are there are simple tweaks you can make today to move towards increased profits and sustainable progress.
Chat with us to find out how.
